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From ideas to success

By thoroughly analyzing everything from market trends and consumer needs to customer challenges and the final product, this systematic approach utilizes our global expertise and specialized knowledge. We work in an entrepreneurial, forward-thinking culture that fosters knowledge-sharing and encourages the development of new ideas. Every team in our organization plays an active role in keeping us and our customers ahead of today's fast-paced technological and business developments.

Innovation process

Innovation process

Innovation at INEOS Styrolution comes from pooling the strengths of the entire organization. Therefore, we have set up a global innovation process to facilitate the collection and assessment of ideas, and the tracking of innovation projects. For optimal results and control of our innovation performance, we use tools for processing and evaluation of innovative ideas and projects. The whole innovation process - from the sampling of ideas to the launch of the finished product - is based on a stage gate logic.

The generation of ideas is supported by workshops and ideas are collected  and processed in our internal knowledge management tool “Innovation Market Place” (IMP), which is available to everyone at INEOS Styrolution. Ideas are systematically assessed according to different independent criteria. Ideas that pass the selection criteria are further developed in close cooperation with our customers in phases, with an approval process carried out before the next stage, which guarantees the efficient use of resources and the highest possible yield. Within our innovation portfolio, projects are actively managed and reviewed quarterly in order to focus only on the best concepts.


By thoroughly analyzing everything from market trends and consumer needs to customer challenges and the final product, this systematic approach utilizes our global expertise and specialized knowledge. We work in an entrepreneurial, forward-thinking culture that fosters knowledge-sharing and encourages the development of new ideas. Every team in our organization plays an active role in keeping us and our customers ahead of today's fast-paced technological and business developments.

Find out more about our main research areas at Technology fields of research (or short: Fields of research)