News Release

Hansgrohe selected INEOS Styrolution’s sustainable Novodur® ECO for their chrome plated sanitary fittings


Frankfurt, Germany

Image: Copyright Hansgrohe 

  • Novodur®: INEOS Styrolution’s specialty ABS[1]
  • Novodur® P2MC: special injection moulding grade suitable for electroplating
  • Novodur® ECO P2MC B50: plug-in grade with 50% bio-attributed contribution
  • Novodur® ECO B50: product carbon footprint savings of up to 71%

INEOS Styrolution, the global leader in styrenics, has today announced that Hansgrohe, a leading global manufacturer of sanitary fittings and fixtures has selected the company’s sustainable Novodur® ECO solutions for their next generation products.

Hansgrohe is one of the world’s largest producers of shower heads, hand-held showers and taps/ faucets. As part of their challenge to reduce the company’s ecological footprint, the company decided to look at the materials used for the production of their sanitary fittings. They selected INEOS Styrolution’s Novodur ECO P2MC B50 for two reasons: Firstly, Hansgrohe’s high quality standards were not to be compromised and secondly, adjustments to production had to be minimal.

INEOS Styrolution’s bio-attributed Novodur grades fulfill these demands: The products offer identical properties as the conventional material – including surface quality, impact strength, high flowability and, in the case of Novodur ECO P2MC B50, suitability for electroplating. The material is also a plug-in solution not requiring any changes to the production setup. At the same time, Novodur ECO B50 grades offer product carbon footprint (PCF) savings of up to 71%[2].

Frank Semling, Chief Operating Officer at Hansgrohe SE, said: “We are extremely pleased that the transition to the new sustainable Novodur ECO P2MC B50 was very swift and completely hassle-free.”

He continues: “We are excited to be the first INEOS Styrolution customer in our industry to change to the new bio-attributed material. We encourage more companies in all industries to make the switch to sustainable materials to jointly improve our CO2 footprint and achieve the goals defined in the Paris Agreement.”

Dr. Eike Jahnke, Vice President Specialties EMEA at INEOS Styrolution said: “We consider Hansgrohe to be a pioneer in many ways. They led the way to the design bathroom of the 21st century, and at the same time, they are committed to sustainable management and responsible business practices. We will continue to develop sustainable styrenics ECO solutions for entrepreneurs like Hansgrohe. We are committed to deliver premium performance at reduced ecological footprint.”


Image: Copyright Hansgrohe 

“Thanks to the unchanged properties of INEOS Styrolution’s bio-attributed ABS Novodur ECO P2MC B50 compared to the previously used material, we are now switching quickly, which makes our internal processes easier”, said Matthias Stunder, Plastic Technology International Lead at Hansgrohe.

[1] ABS: acrylonitrile butadiene styrene

[2] Data assessed by an independent 3rd party.